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His goal was to broadcast "All that is best in every department of human knowledge, endeavour and achievement....
The preservation of a high moral tone is obviously of paramount importance." Reith succeeded in building a high wall against an American-style free-for-all in radio in which the goal was to attract the largest audiences and thereby secure the greatest advertising revenue.
The British Broadcasting Corporation (BBC) is a British public service broadcaster.
Its headquarters are at Broadcasting House in London and it is the world's oldest national broadcasting organisation and used to fund the BBC's radio, TV, and online services covering the nations and regions of the UK.
The Government was divided on how to handle the BBC but ended up trusting Reith, whose opposition to the strike mirrored the PM's own.
Thus the BBC was granted sufficient leeway to pursue the Government's objectives largely in a manner of its own choosing.
The company was to be financed by a royalty on the sale of BBC wireless receiving sets from approved manufacturers.
John Reith, a Scottish Calvinist, was appointed its General Manager in December 1922 a few weeks after the company made its first official broadcast.By now the BBC under Reith's leadership had forged a consensus favouring a continuation of the unified (monopoly) broadcasting service, but more money was still required to finance rapid expansion.Wireless manufacturers were anxious to exit the loss making consortium with Reith keen that the BBC be seen as a public service rather than a commercial enterprise.The resulting coverage of both striker and government viewpoints impressed millions of listeners who were unaware that the PM had broadcast to the nation from Reith's home, using one of Reith's sound bites inserted at the last moment, or that the BBC had banned broadcasts from the Labour Party and delayed a peace appeal by the Archbishop of Canterbury.Supporters of the strike nicknamed the BBC the BFC for British Falsehood Company.